Our ethos
Free where it counts. Yours either way.
The core editor is free and on-device. AI is explicit, credit-powered and there when you want it — never sold, never trained on you. Privacy and power, both your choice.
Our promises
Free where it counts
Every look, photos and video, clean exports — free. No watermark, no catch.
Private by default
Make a reel entirely on-device — nothing uploaded, no account, works offline.
AI on your terms
Powerful AI when you want it — opt-in, never sold, never trained on you. Skip it entirely and Tael still shines.
Pay only for compute
Cloud AI uses credits for the work you request. The core editor stays free without a subscription.
Why we built Tael
We got tired of apps that hand you a “free” version, then quietly fence off the obvious things — like only letting you use photos unless you pay, or stamping a watermark on your work. That's not free. That's bait.
So Tael's deal is simple and honest:
The essentials are free
Every cinematic look, photos and video, beat-synced editing, and clean exports with no watermark — all free. We won't lock your everyday workflow behind a paywall to push an upgrade.
Private by default
Everything that can run on your phone does — editing, grading, rendering. Make and export a film with no account, fully offline, and your media never leaves your device. That's the default, and it's complete on its own. If you opt into an AI feature, you choose exactly what it sees.
AI that's yours to use
We're not shy about it: Tael offers real AI — captions and an AI Director, generated music, photo repair and restyling, Photo to Video, and Meeting Recorder. It is all opt-in; the on-device app is whole without it, and the AI is there to do more when you reach for it. We don't sell your data or use your content or likeness to train models. Each workflow tells you what it sends and whether its result is retained. Power and privacy aren't opposites here. They're both your call.
You pay only for compute
The AI features run on real servers, and that compute has a cost. So instead of a subscription, you pay only for the AI work you actually ask for — and the entire on-device experience stays free. Reach for the cloud when you want it; skip it entirely and Tael still shines.
Honest about the edges
We label experimental tools as experimental. Photo to Video can create artifacts, especially with complex motion, and identity is not guaranteed. Meeting follow-ups remain drafts until a person reviews and exports them. We would rather explain a limitation clearly than hide it behind a magic-looking button.
No nickel-and-diming
We'd rather earn the few dollars of compute from people doing ambitious things than squeeze everyone for the ordinary ones. That's the whole idea.
Make your first Tael
Core editing is free, private and needs no account. Every moment's a Tael.